We ran two social rides out of Hinckley on the evenings of Monday 27th May and Mon 4th June. Our target audience was specifically a group of adults who had just completed cycle training courses run by Leicestershire Council. The idea was to provide a social activity and introduce them the local network of lanes so that they could try out their new skills in a safe environment.
I publicised the rides by turning up at two of their cycle training evenings, talking to them about Sustrans and the planned rides and also handing out contact details and flyers for the rides. There seemed to be a fair amount of interest albeit that there were probably only 10 or so regular participants. We did not publicise the rides any wider in fairness.
Unfortunately the interest did not translate into people turning up for the rides on what turned out to be two of the better evenings for weather. The weather for the first ride was glorious.
So we had just Tina along for the first ride and she was joined by Judy for the second ride. In the end the other planned ride leaders were "stood down" and I took the ladies out on my own. On the first night Tina was keen to go further so we extended the planned ride and did an extra loop out to Shenton station - probably 15 miles in total. The second night was a bit cooler so we contented ourselves with the planned loop out to Dadlington and Stoke Golding stopping for a well earned drink in the George and Dragon. The ladies said they enjoyed the rides and I certainly did. Both of them intend to continue with their cycling so thats great.
This is now our third year of running freshairmiles rides and we have still not cracked how to get joe public along. I am tempted to get myself trained as a Skyride leader next year and go down the skyrides local route - they have a bigger marketing budget than Sustrans!
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